All discussions filtered by tag "advertisers"
Google Enhances Pmax Ad Transparency
Google introduces channel-level reporting for Performance Max ads, enhancing transparency amid increasing antitrust scrutiny.
Los Angeles Times Faces Financial Crisis
Los Angeles Times faces $50 million loss in 2024 due to declining subscribers and advertising revenue.
PayPal Launches Programmatic Ad Platform
PayPal launches programmatic ads, leveraging shopping data to target marketers beyond its own platforms.
Vevo Evolve Simplifies CTV Advertising
Vevo launches Evolve, simplifying CTV ad buying and measurement for marketers across its platforms.
PayPal Launches New Advertising Business
PayPal launches new ad business to leverage transaction data for targeted advertising across its platforms and partners.
Pinterest Unveils AI Product Imagery
Pinterest introduces generative AI tools for advertisers to enhance product imagery, increasing engagement and reducing campaign creation time.
YouTube Introduces Pause Screen Ads
YouTube introduces pause ads, confirming they are now available for advertisers, enhancing monetization strategies.
Amazon Launches AI Video Generator
Amazon launches AI-powered Video Generator for advertisers, transforming product images into custom promotional videos.
Amazon's New Video Generator for Ads
Amazon introduces an AI video generator for advertisers, converting product images into videos while in beta testing phase.
YouTube Introduces Pause Screen Ads
YouTube confirms pause screens are now available for ads, expanding its advertising strategy for broader targeting.
WSJ's Election Ad Performance Guarantee
The Wall Street Journal offers advertisers a performance guarantee during the upcoming presidential election to boost ad effectiveness.
Amazon Ads Coming to Rufus
Amazon is integrating ads into its generative AI tool Rufus, raising concerns among advertisers about effectiveness and user experience.
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